According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B).

Today, the BNR team dissect the report and look at what makes effective email marketing in 2018.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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