Sarah and James pick Nic's brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share?

On My Desk

• Sarah recommended Jargon Grader
• Nic suggested a blog post, Five secret behaviours of our most successful experts
• James's recommendation was the Stuart Butterfield episode of the podcast How I Built This.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net