Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa.

Bupa's The Blue Room is a content marketing case study, so James and Sarah pick his brain about that and about winning executive buy-in for content marketing.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net