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BNR 208: Justin Kirby on the role of Content (with a capital C)
What if content marketing isn’t the solution we believe it is?
What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?
Justin Kirby, author of The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.
Brand Newsroom is a marketing podcast covering marketing, content marketing, public relations, media, branding and advertising.
www.brandnewsroom.net
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By Hosted by James Lush, Nic Hayes and Sarah MitchellWhat if content marketing isn’t the solution we believe it is?
What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?
Justin Kirby, author of The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.
Brand Newsroom is a marketing podcast covering marketing, content marketing, public relations, media, branding and advertising.
www.brandnewsroom.net