James was in Melbourne last week for the B2B Marketer's Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco.

Cisco has just had a major relaunch, so it's a great opportunity to take a deep dive into a B2B marketing story.

Links you might need

• You'll find Ray here
• Take a look at the whole campaign and learn more about it here
• Here's Orange Sky, which Ray mentioned.

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