BNR 184: Berndadette Jiwa on rebranding (and the story you tell about it)

Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding. She explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.brandnewsroom.net.