BNR 214: The Content Marketing Institute’s B2B Benchmarks Report 2019

The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report.

The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.