BNR 226: The importance of truth

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.