The Critical Role of Communications: Colleen opens the conversation with a deep dive into why effective communications and PR are indispensable for associations. From building trust and managing reputation to engaging members, we explore the foundation of a robust communications strategy.

Educating the Board: The team discusses the challenges and solutions in making the board understand the importance of communications. We emphasize the need for strategic planning, setting clear goals and showcasing tangible benefits to foster board support.

Demonstrating Value through Metrics: We dissect the significance of utilizing metrics to illustrate the ROI of communications efforts. From media ad value equivalency to website traffic and engagement, we detail how these measures can make the case for communications investment to your board.

Navigating Crisis Communications: Meghan shares compelling examples of crisis communications done right, highlighting the Tylenol crisis as a textbook case of effective crisis management. The discussion reinforces the importance of preparation, transparency and strategic response in safeguarding your association's reputation.

Innovative Campaigns for Impact: We celebrate successful communication campaigns that have made significant impacts within their industries. From thought leadership initiatives that influence legislative actions to member engagement efforts that foster industry-wide appreciation, these examples serve as inspiration for any association looking to make a difference.