The brand of a business is intricate to their overallsuccess, and that is the expertise of Beth Meierstein. She is a 26 year veteran at FirstNet Impressions, helping to create logos, websites and overall “looks” for companies of all sizes in the Chippewa Valley.   What comes first, the logo or the brand?  What are things owners need to think about asthey begin to create a brand?  How does someone build a timeless brand that will stand the test of time?

And after all these years, what still excites her to workwith local businesses?

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