"Value created to time used is the most important metric." - Phil Morle

Phil Morle, Chair of v2 Food, Samsara Eco, Eden Brew and Nourish Ingredients, and Partner at Main Sequence Ventures, discusses how boards can govern companies where being unprofitable is the strategy for years. He explains the concept of "binary companies" where revenue doesn't gradually increase but literally turns on after years of investment, and why traditional governance approaches fail in these environments.

Phil shares practical frameworks including burn-down charts that track cash runway and the "slam dunk financing" slide that defines what must be delivered before the money runs out. He discusses why directors need elasticity and imagination rather than rigid metrics, how to create psychological safety when bad news is routine, and why boards must get into the swamp rather than passively reviewing reports.

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