From corporate lawyer to frozen-food founder, Emily Groden has taken a decidedly unconventional path to entrepreneurship.
In this episode of Boardroom Blitz, Emily, the Founder and CEO of Evergreen, shares how her search for a quick, nourishing breakfast for her daughter inspired her to begin making waffles in her own kitchen. That personal project eventually became Evergreen, a rapidly growing frozen breakfast brand built around whole grains and recognizable ingredients.
Emily takes us behind the scenes of the company’s origin story, the transition from idea to retail shelf, and the persistence required to build a consumer packaged goods brand from the ground up. She also opens up about raising venture capital, what founders should consider when choosing financial partners, and the lessons she has learned while scaling Evergreen.
Whether you’re building a business, considering outside investment, or simply curious about how an everyday consumer problem becomes a national brand, Emily’s story is packed with candid insights and entrepreneurial inspiration.
Learn more about Evergreen at https://eatevergreen.com/.