Boaz Paldi, former Chief Creative Officer for the United Nations Development Program, talks to Tom Clark about his inspiring work in climate communications. In particular he shares what he learned from the highly successful “Don’t choose extinction” campaign which highlighted the absurdity and damage done by fossil fuel subsidies.

Listen to hear what Boaz has learned really works for:

• Campaigning and influencing audiences and policy at a global level
• Ways to use humour and relatability in climate messaging
• The power of taking creative risks
• Communication that speaks to the “climate majority”.

In this honest recounting of the campaign’s development and delivery, Boaz doesn’t gloss over the challenges: bureaucracy, organisational blockers, the overwhelming nature of the subject matter. It’s a brilliant listen for anyone working in climate and nature comms who is wondering “does what I do make any difference?”

Recommended: We don’t have time - https://app.wedonthavetime.org/ 

Follow Boaz Paldi at: LinkedIn

Additional Notes:

Full Frame Advisory - https://fullframeadvisory.com/ 

UNDP - https://www.undp.org/ 

Don't Choose Extinction campaign video - https://www.youtube.com/watch?v=VaTgTiUhEJg

Weather Kids - https://www.weatherkids.org/ 

An Optimist's Guide to the Planet - https://www.bloomberg.com/originals/series/an-optimists-guide-to-the-planet

Activista - https://www.activistalosangeles.com/

Frame Store - https://www.framestore.com/

Jurassic Park - https://en.wikipedia.org/wiki/Jurassic_Park

The Simpsons - https://en.wikipedia.org/wiki/The_Simpsons

Rosie the Riveter - https://en.wikipedia.org/wiki/Rosie_the_Riveter

Released: 27 May 2026

Run Time: 49 minutes

Listen on: Spotify | Apple Podcasts | YouTube