Online training courses are essential for entrepreneurs. All entrepreneurs want to provide the best products so that they can sell them effortlessly, but the problem is they don’t know how to start creating one or, they have started creating, and they're having a hard time finishing it because they want it to be perfect. In this talk with Bob Bly, one of the best in the field of copywriting and Internet marketers, Bob shares steps on how to create your product and the different modes of delivering them to your target audience. One of the ways is audio which provides a more natural and less polished product, this is what the audience likes better.

Key Takeaways

If all your messages are sales messages, people will be turned off.

If you make a percentage of the messages pure content that provides useful information people will appreciate it more. They'll become more loyal, bigger fans and they'll buy more.

Slightly over half of your emails should be pure content and the other half should be pure sales messages.

There are four learning modes of online training courses; audio-listening, video-watching, reading, and experience.

First, you decide if online training courses or other products should be audio or video.

Different subjects demand different media.

Different learning modes can be mixed throughout your online training courses, depending on what your customers prefer.

You can't please everybody all the time, which is why you mix it up and make things in different media.

It pays to have your content in multiple formats, for example, online training courses can be audio, video or an ebook

You can put together any information product without writing a word.

The finished audio product has a higher perceived value than a book, particularly when they’re online training courses.

A preferred method of selling is to generate hot traffic and to send emails from my lists and my affiliates' lists to my landing pages.

The Process of creating online training courses

Define the topic or problem. It could be a problem that needs to be solved or a skill set you possess.

Make an outline listing all the key points with either bullet points or a list of questions about how to create online training courses.

Use several options for recording and producing the audio for your online training courses

Another  method is using Facebook as a way to outline key information and figure out what should go into the product. This should be based on what people want to know.

Put up your own little survey page where you ask for input and list topics.

Publishing newsletters will make people talk to you and ask questions. Those questions tell you what they want to learn.

Creating mp3 and the recording

Be invited to some venue, such as an internet marketing conference or a trainee association meeting, to speak on your topic where it's a big event and they're recording it.

Deliver live in front of groups, it has the energy of the live audience feedback.

Work with a partner who can be either be  the interviewer or a fellow subject matter expert. and essentially to have the interview or conversation which is much more dynamic

Packaging an audio

Sell as a stand-alone product.

Bundle it with your other products, it can be sold for a higher price since it has a higher perceived value.

Not editing your audio/video may keep its spontaneity and help you finish the product in a much faster time.

The audience likes things that are more natural and less polished.

Books are the only medium where a higher professional level of production is demanded.

Put a really good 2-minute excerpt of your online training courses, as an autoplay video on the landing page. Luis Congdon:

Today, you're going to be meeting copywriter extraordinaire Bob Bly. He has published over 89 books all under well established publishing companies. He has written for over hundred different clients. He has given seminars all over for the US army. He's been on national TV multiple times. Thi