One of the best sales trainers in the world today, Bob Burg started out as a sports broadcaster, and eventually got into sales.

The author of “The Go Giver”, and “Endless Referrals”, he uses his books as an outbound marketing and positioning tool.

An avid reader, he realizes that the best selling tool is to understand and implement a proven methodology.

He defines a System as – the process of predictably achieving goals, based on a logical and specific how-to set of principles.