The digital space allowed businesses to expand their audience reach in massive ways. Anyone can go online or implement automated methods to get in touch with a huge number of people. But even though this makes the sales process faster and more convenient, it does not always guarantee long-lasting connections. Patrick Shaw talks with Bob Burg, the Co-Author of The Go-Giver, to discuss why sales must remain relationship-based even with the nonstop advancement of technology. He explains how to implement systems consistently, the right approach to cut down digital distractions, and how Bob keeps his leadership fresh without losing his core focus.

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