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What Happens When You Stop Chasing and Start Serving?

In Episode 58 of Outside Insights, I sit down with one of the most influential voices in business and leadership—Bob Burg, bestselling co-author of The Go-Giver.

We dive deep into what makes success sustainable, meaningful, and surprisingly simple: giving value first. Bob shares the origin story of the book, how 24 rejections led to a global bestseller, and why “money is simply an echo of value.”

Whether you're leading a business, building your career, or looking to grow with integrity—this episode delivers. The Go-Giver is one of my top 10 most influential books, and one I often give or recommend to others.

In this conversation, you’ll learn:

• The Five Laws of Stratospheric Success and how they apply in 2025
  
  
• Why the best salespeople don’t “sell”—they serve
  
  
• How one roofer applied Go-Giver principles during the 2008 crisis and thrived
  
  
• The difference between authenticity and technique in leadership
  
  
• Bob’s favorite personal development book—and the advice he’d give his 21-year-old self

Episode out now — be sure to follow, rate, and share with someone who needs to hear it.

Until next time, friends,
Chris Burkhard