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Bob Burg has been speaking for 30 years but began as a broadcaster in radio and television. When he shifted to sales and personal development, he began to speak for a living. He’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses. Bob also authored multiple books on sales, marketing and influence that have sold over a million copies. 

Key Takeaways

• Discover the system Bob used to build his speaking business and predictably achieve the goal of his speaking.
• Your story can be used to help yourself first before it goes out to impacting other people. 
• If you want to make a lot of money in sales, don’t use money as your target. Make your target serving others and the money will be the reward. 
• Find out the big mistake that Bob made at the beginning of his career that almost abruptly ended his speaking career. 
• Sometimes the choice isn’t between the perfect solution or the worst solution, it’s about the best possible decision. 

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Memorable Quote

• “You don’t have to like change. But the real question is, do you want the results that come with either changing or resisting the change.” - Bob Burg
  
  
• “If you want to make a lot of money in sales, don’t use money as your target. Make your target serving others and the money will be the reward.” -Bob Burg
  
  
• “The greatest asset that a speaker has is their story that took them from victim to victor.” - Charles Clark

Episode Resource
Bob Burg Website 

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