How do you create programming that both speaks to people directly while having appeal to a wide audience? Bob Bursey, Executive & Artistic Director for Texas Performing Arts, chats with Rob today about how the organization creates a range of compelling artistic productions that gets people to come back year after year. Bob talks about a variety of topics to better understand your audience including how to successfully integrate your vision into a new city or community, mixing new programming with familiar favorites, and a sneak peek into the upcoming 2023-2024 season at Texas Performing Arts.