Bob Cooney is widely considered the world’s leading authority on the location-based virtual reality (LBVR) business. As an innovator in immersive entertainment for nearly 30 years, he is a frequent keynote speaker at VR and amusement industry conferences and is a renowned and skilled moderator. Next to being a mentor and speaker, Bob is the author of the new book “Real Money from Virtual Reality”, a guide for entrepreneurs entering the LBVR space. While Bob has a tight schedule, he managed to squeeze in a spot for our VRTL Podcasts. Our VRTL host Pieter talked with Bob Cooney about the opportunities and struggles for LBE business models and the future of this growing industry.