On this episode of Think Small, we sit down with Bob Coppedge, founder and CEO of Simplex IT, for a candid, no-fluff conversation about what it really takes to build, evolve, and sustain a business in a world where technology—and expectations—never stop changing. From his 40-year journey through the evolution of IT to launching his company in 2007 after a single eye-opening event, Bob shares sharp insights on staying relevant in the age of big data and AI, why process beats product every time, and how small and mid-sized businesses can adopt AI without losing their minds—or their security. We also dig into leadership lessons learned the hard way, including managing risk, redefining failure, and rebuilding company culture by holding employees, clients, and ownership accountable to shared value. It’s an honest, practical, and surprisingly philosophical conversation about technology, entrepreneurship, and thinking in bets.

Connect:

Website: https://www.simplex-it.com/

LinkedIn: https://www.linkedin.com/company/simplex-it/