Crusty the Clown becomes Bob the Super Hero in this revealing discussion with the infamous "Ad Critic" from Ad Age magazine. Susan admits she was scared to interview Bob until she did her homework and realized what an amazing media morals-minder he is. A Superman for justice in advertising. Find out how Bob feels when he has to give zero star reviews to schlock campaigns and why giving a two star review is even worse for him and for the recipient even though "it's nothing personal." Susan uncovers a heart of gold, a man of righteous journalistic ethics, the man not just "On the Media" (his WNYC radio show and podcast for NPR) but "for the media."

Suz and Bob talk about the biggest liars in the advertising industry; can you guess who? Yes, political campaign advertisers. Find out why they are the rotting core of the ad biz. Learn why Bob covers this segment less and less and why suddenly with consumer generated media, everyone is a critic. You'll hear Bob's rational credentials for why he is qualified to be the Ad Critic and get detail on his proclamation that "one of the things the market is free of is "consciousness." Since Mickey Rooney of 60 Minutes is no longer with us, Susan annoints Bob the "MDA" -- Marketing District Attorney -- she appoints him to stamp out marketing victimization.