Authentic Influence

Bob Garfield on UGC in The Relationship Era

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On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.

Today, you'll learn:

  • How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
  • How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
  • Industries of particular note when it comes to highs and lows of "the relationship era"
  • In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
  • The origins of PURPLE and plans for its future
  • Tips on how to become more authentic

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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