<p>In this episode with Engineer and Entrepreneur, Bob Moesta you'll learn about…</p> <ul> <li>Flaws in Sales Training and Education</li> <li>What Causes People to Buy</li> <li>How Employees Hire and Fire Companies</li> <li>Breaking Away from a Feature-Function Focus</li> <li>Why Time is More Valuable Than Money</li> </ul> <p>"Consumers don't care about features and benefits, they care about outcomes."</p>

In this episode with Engineer and Entrepreneur, Bob Moesta you'll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."

Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. 

Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow.  In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. 

AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.

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A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.

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Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93

Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93