In this episode, Bob Moesta, who pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside the Harvard Business School Professor Clayton Christensen, joins us to discuss 'why your customers really buy from you – using the Jobs to be Done FrameWork'

He shares his insights on:

-->What is the Jobs To Be Done (JTBD) framework? And how can it change the way a product is marketed

--> The key pillars or elements of the JTBD framework and how it works

--> Uncovering the real story behind why people buy

--> Why you shouldn't interview habitual users

--> Zombie revenue - where people subscribe but never use your product

--> Hurdle for startups in implementing JTBD and lot more...