In this episode of the SLN Podcast, John Peters is joined by Bob Neville, Founding Director of Direct to Consumer, a leading design and prototype agency for brands and retail experiences. Bob has been telling brand stories through retail experiences and design for over 30 years. Bob cut his teeth in Hong Kong, opening stores for adidas across Asia before ultimately joining New Balance as Global Creative Director and Head of Retail where he oversaw over 5,000 locations. With his new venture, DTC, Bob is now helping brands like Coca-Cola activate in new ways across the globe.