In this episode of the Spool podcast, Dr. Nils Roemer sits down with Bob Pearson, Senior Counselor of the Next Solutions Group, author, teacher, and advisor. Together, they explore the essentials of crafting a brand, sharing the do’s and don’ts of brand-building. Looking toward the future, Pearson discusses the evolving role of AI and its massive potential in the coming years. He dives into the critical issue of misinformation and offers tips on how to detect and manage it effectively. Pearson makes the case for universities to embrace AI more quickly.