Bob is the founder of Roopra Medtech Consulting. He provides Proof of concept and commercialisation guidance for medical technologies, emerging in the diagnostic healthcare space. His aim is to help new and existing organisations develop sustainable business plans with clear value propositions for their brand and products. But more importantly Bob calls himself an innovator who ensures a focus on the desired outcome and direction with a fearless approach for doing things differently, if needed. His motivations are delivering sustainable long term business and client outcomes, by challenging them to consider their needs for today and the future when developing their strategies.