Bob Uttenreuther is a Senior Strategic Partner Manager at Google. In his role, he equips Scorpion with the knowledge and expertise to use Google’s tools strategically for clients.

Bob explains that Scorpion is part of the Premier Google Partner Program which allows Scorpion to bring their clients:

To become a Google Premier Partner, Scorpion had to meet a high standard of performance across the following categories:

Every year, Google surveys its partners and their partners’ customers to gauge performance and satisfaction. Scorpion has won the customer satisfaction award for the past two years!

Bob emphasizes that the value of working with one of Google’s Premier Partners like Scorpion is that your home services business gets access to top insights, trends, and experience. From website development to local ads and lead management, Google Premier Partners help your business get better results.

Google’s mission statement is to organize the world's information and make it universally accessible and useful.

“Within channel sales… we empower partners to deliver the benefits of Google marketing solutions at scale and with that it’s helping businesses worldwide grow.”

Bob highlights that these solutions help today’s businesses cut through the noise. Today, your home services business has so many ways to reach your customers: from social media, to email, to print materials, and more. Google Partners can help your business decide which tactics will help you reach your customers at the right time in the right place.

With Google’s solutions, from Search Engine Optimization (SEO) to Webmaster Tools, Search Console, and Local Services Ads, you can make your business more discoverable and trustworthy.

Search Engine Optimization (SEO) is an important strategy for driving your audience to your website. It validates your business and is important to showing potential customers that you are the answer to their problems. In addition, Bob shares how Google Partners utilize Google’s Webmaster Tools and the Search Console to help make your business’s website presence stronger.

“I direct people to Webmaster Tools to actually gain access to the things that will help them develop a better website, where the Search Console is going to give them insight into how to make or where they should be making those changes.”

Google Partners can also help connect your home services business to your service area with Local Services Ads.

In order to have your home services business show up with a Local Services Ad, your business must become verified by Google. This is necessary because Google backs their Local Services Ads with a guarantee to customers that your home services business will complete your job or service to the highest standard.

To get started and reach your customers efficiently, Bob recommends: