On this episode we chat with Bobby Smith- boot icon and president of Rod Patrick boots on delivering a luxury experience to his clients. If you’re in the Quarter horse world you likely know him as just ‘Bobby’.., and when you dont need a last name thats when you know you’ve made it!  We talk about the "if you know, you know" mindset with advertising, delivering MORE than just a product, and creating a boot of a lifetime, not just a boot of the moment!