Bobby Williams is the pastor of Ridge Community Church in Oak Ridge, TN. In this episode Bobby gives us insight into a new way of following up with First Time Guests at his church. He talks us through how he's strategically using email to make sure guests at this church continue to feel welcome and keeps them coming back! This episode is über practical and is packed full is practical tips for churches of any size! Listen in for ideas you can put into action this week!

Interview Highlights

01:35 // Bobby gives a history of Ridge Church. How the last game of Chubby Bunny lead to the birth of a church.

02:50 // A recent problem Bobby faced in his ministry.

03:49 // A response to the problem of church shoppers.

04:40 // How the first time guest connection has changed at Ridge Church in the recent months.

05:39 // Ridge Church's most personal step in the process of connecting with first time guests.

07:00 // How 'InfusionSoft' can help churches.

07:20 // Bobby explains email sequencing.

07:40 // Ridge Church uses a 30 day email sequence to stay in front of first time guest.

08:30 // Another email tool recommended by Bobby.

08:59 // What to say in the emails you send to first time guests (beside begging them to return.)

09:33 // The first point of contact email come directly from Bobby.

10:20 // A link to a short survey is included in the second email from Ridge Church.

10:51 // Bobby explains their goal of adding value to any email sent to a first time guest.

11:05 // Learn connection between Ridge Church and the atomic bomb

12:07 // The final emails in the sequence are designed to be valuable to people who have returned to church, or may have not yet returned.

12:50 // Rich recaps and reminds to be helpful in emails, not just spam people.

13:28 // What links get the most clicks….about ministries or meet the pastor?

13:52 // Best days to send emails.

14:30 // Other areas to apply email sequencing.