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@BobHutchins | The Allure and Pitfalls of Convenience
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"Purpose isn't all sunshine and rainbows. It has its own set of challenges. We're creatures of habit, and we resist change. When innovation disrupts our convenient lives, we get defensive. But purpose driven companies and individuals are willing to embrace inconvenience for the sake of quality, sustainability and community. It's the intersection of purpose and convenience. Purpose and convenience aren't mutually exclusive. Smart businesses aim to blend the two. And we all know brands that do this well."
"Purpose isn't all sunshine and rainbows. It has its own set of challenges. We're creatures of habit, and we resist change. When innovation disrupts our convenient lives, we get defensive. But purpose driven companies and individuals are willing to embrace inconvenience for the sake of quality, sustainability and community. It's the intersection of purpose and convenience. Purpose and convenience aren't mutually exclusive. Smart businesses aim to blend the two. And we all know brands that do this well."
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Click here to reply to @BobHutchins
"Purpose isn't all sunshine and rainbows. It has its own set of challenges. We're creatures of habit, and we resist change. When innovation disrupts our convenient lives, we get defensive. But purpose driven companies and individuals are willing to embrace inconvenience for the sake of quality, sustainability and community. It's the intersection of purpose and convenience. Purpose and convenience aren't mutually exclusive. Smart businesses aim to blend the two. And we all know brands that do this well."
"Purpose isn't all sunshine and rainbows. It has its own set of challenges. We're creatures of habit, and we resist change. When innovation disrupts our convenient lives, we get defensive. But purpose driven companies and individuals are willing to embrace inconvenience for the sake of quality, sustainability and community. It's the intersection of purpose and convenience. Purpose and convenience aren't mutually exclusive. Smart businesses aim to blend the two. And we all know brands that do this well."