BobWP Monetizer Podcast

BobWP Monetizer Podcast

By BobWP Monetizer PodcastBusinessTechnology
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BobWP Monetizer Podcast episodes

  • Is Traditional Advertising Dying? And What is Meant by Traditional Anyway?

    In the past, I was on a podcast where we were talking advertising our WordPress services. It was an invigorating discussion between Roy Sivan, Bridget Willard, Shayda Torabi and me.

    On that podcast, I ended one of my thoughts with the comment that traditional advertising is dying. My friend Bridget politely disagreed and she brought some good points to light. I didn’t have a chance to revisit it, but realized that I also needed to clarify what I really meant. You know, you have limited time with several guests and you don’t want to take a subject too deep and suck up all the time.

    Is Traditional Advertising Dying? And What is Meant by Traditional Anyway?
    BobWP Monetizer Podcast
     
     
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    6 min
  • Remember, It’s Not Always Convenient to Share that Affiliate Link

    I am a huge fan of affiliate partnerships. But I enter into these types of agreements carefully, and always with my readers’ and clients’ best interest at heart. I use affiliate links in my blog posts and other content, whenever I see a product or service that is reliable, value-driven and a good fit.

    But there are those times when, even though I am an affiliate, I don’t share the link.

    Remember, It’s Not Always Convenient to Share that Affiliate Link
    BobWP Monetizer Podcast
     
     
    00:00 / 00:05:07
     
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    6 min
  • Remember, It’s Not Always Convenient to Share that Affiliate Link - BobWP Monetizer Podcast
    I am a huge fan of affiliate partnerships. But I enter into these types of agreements carefully, and always with my readers’ and clients’ best interest at heart. I use affiliate links in my blog posts and other content, whenever I see a product or service that is reliable, value-driven and a good fit.
    But there are those times when, even though I am an affiliate, I don’t share the link.

    An Example From the Past
    For many years, I taught in live workshop settings. Often someone would ask me a question that led to me to recommend a premium theme, plugin or service. It wasn’t always helpful to them if I asked,  “Can you wait? I’ll send you a link for that when I get back to the office.” Or, “Can you go to my page…?”
    Sure, this works when someone asks me a question via email, but not so much at a live workshop.
    I’ve used affiliate links for my free sponsored workshops, where attendees get complimentary access to a follow-up online course. And for some of my custom workshops for businesses and nonprofits, I would send a post-workshop email with resources and links as well. 
    But, in both cases, sometimes attendees would get excited about a particular product I had mentioned and make a note of it. If they are anxious to snag it, they will google it when they return to their office—before they even dive into my follow-up course or list of affiliate-linked resources.
    And they would purchase it on the spot.
    It Still Happens
    The days of my workshops are gone, but it still happens. And at a time when affiliate income is playing an increasingly important role in our budget.


    I am at a meetup or conference, talking about something and I will recommend a particular product or service that I trust—and just happen to be an affiliate of.  I never know if they go off and buy it or remember it down the road, when they visit my site. 
    It’s an in-the-moment thing.  
    In videos and podcasts, I may mention a service and give a specific URL. But they don’t always take action then, and might do it later on when they remember, Oh yeah, Bob mentioned that service before. Maybe I should check them out. 
    Even with my special page I created, it won’t always happen. They won’t always go to my site and search for the link.
    The bottom line: it just doesn’t always work. But there is a caveat.


    So for those of you who are diving into affiliate marketing, don’t push it. By that I mean if you can be just helpful in the moment, well, don’t worry about not having that link to share. It will come back around to you.
    And for those partners out there who are paying any attention to their affiliate stats, remember, there are some of us who don’t always worry about getting that credit. We would really like it, but it’s just not always convenient for that other person.
    Don’t worry. If you build up trust with your readers, colleagues and clients, it will eventually pay off. I still get people sending me DM on Twitter, messaging me on Facebook or even emailing me and asking if I have a link they could use for XYZ plugin or service.
    Those are the moments that make it all worthwhile.
    6 min
  • What Question Do You Have for the BobWP Monetizer Podcast? - BobWP Monetizer Podcast
    In June of last year, I started this second podcast. This next Monday, I start our third one.

    This podcast is different from my other two. I don’t have guests. And, for a couple of reasons,  I typically keep it under 10 minutes:
    1. It’s geared more toward actionable tips to help you with your WordPress blog monetizing efforts.
    2. 10 minutes is enough time when you are listening to “just Bob.”
    I have talked about affiliates quite a bit and figure this will be an ongoing subject. But I also randomly touch on other sweet spots. And I am committed to keeping my word that I will offer no ‘get-rich-quick-schemes’ and will deliver the show without BS.
    So, What Question Do You Have About Monetizing Your WordPress Blog?
    It’s always interesting to ask this kind of a question in a blog post. So fire away. What do you need help with? Comment here or shoot me an email.
    And when I share this on social, I’ll get probably my answers there as people tend to read only the question and don’t bother to click through.
    But it’s all good and I hope you share some needs with me either way.
    So if you have a question, and it’s not a deep-dive, I’ll do my best to answer it on an upcoming show (or I’ll leave a link if I have already done so).
    Hope you join us in 2018 for the BobWP Monetizer Podcast!
    4 min
  • A Simple Click on an Affiliate Link

    I have talked in the past on this podcast about finding the sweet spot for your affiliate links.

    Because, face it. Listing your links or dropping a bunch of ads in the sidebar just doesn’t cut it most times, if any.

    A Simple Click on an Affiliate Link
    BobWP Monetizer Podcast
     
     
    00:00 / 00:06:10
     
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    7 min
  • A Simple Click on an Affiliate Link - BobWP Monetizer Podcast
    I have talked in the past on this podcast about finding the sweet spot for your affiliate links.
    Because, face it. Listing your links or dropping a bunch of ads in the sidebar just doesn’t cut it most times, if any.

    There is an Exception to the Rule
    When I started using affiliate links, several years ago, I was fortunate to have first gained the trust of many of my readers, which let’s face it, is an important piece in the affiliate puzzle.
    I cannot tell you how many times I have received an email, or a direct message on social that goes something like this:
    Hey Bob, I’m ready to purchase XYZ plugin and was wondering. Are you an affiliate? I would like to use your link to give you a few bucks as a thank you for all you do.
    Well, I have to say that no matter how many times I see something like this, it amazes me that this person took the time to do this.
    It really does.
    Make It Easy to Click That Affiliate Link
    The thing is, it takes time—on both sides— to make this happen. They have to contact me, and I have to dig up the link and send it back. And if they really need that product or service quickly, sometimes I am not around to respond right away.
    I knew that, as we move into depending on affiliates as a more major part of our income, something had to give. Just yesterday, Mitch, a good friend, pinged me on Twitter about an affiliate link. I got it for him, but promised him a page he could bookmark for times like this. He loved the idea and 24 hours later I created this page: Support BobWP By Clicking an Affiliate Link.
    There you will find a long, but simple,  list of plugins, themes, hosting and other services. Just names of products and services to click on. Nothing more.
    The Page That Has a Purpose
    Even though I added this page to a menu in the footer (titled Click a Link),  I would never assume it’s a page for the casual visitor. No one is going to just click a link and buy stuff. Not until:

    * They know exactly what they want and why.
    * They have grown to trust and respect me.

    So here it is. Something you might want to consider for your clients. Or your readers.
    If you are looking for a way to support our site and the content we produce here, bookmark this page and we can make a few extra bucks without it costing you one extra cent. Until next time.

    7 min
  • 25 Monetizer Podcasts Thanks to MOJO Marketplace

    Well, this seemed so appropriate considering the holiday we just celebrated yesterday here in the US.

    This day marks the last day of a six-month sponsorship of this podcast from our friends at MOJO Marketplace. When I started this podcast and was looking for a sponsor, there was something that clicked with me when I approached the team there. You probably know by now that their marketplace sells tons of themes and plugins for WordPress and, yes, even those other CMS’s out there. In fact, if you want to hear about how it all started, you can listen to our podcast The Story Behind MOJO Marketplace with Brady Nord.

    But what really brought me to their doorstep was WP Live. I spent a good six years teaching people about WordPress. I did this through online coaching, training and support. I helped scores of people through my local workshops. And I spoke at WordCamps and blogging conferences across the US. It was my passion. I’ll admit it still is, though most of it happens through my blog and podcasts now.

    When I stopped my one-to-one coaching, I needed someone I could refer the people who were still coming to me to. That’s where WP Live came into the picture for a few important reasons:

    People Need to Talk to Somebody

    Reading tutorials and watching videos is okay for some people and in certain instances. But other times you need a question answered now. Or maybe you could use some suggestions for growing your site. With WP Live, you can do this via chat, email or phone.

    People Need More than Maintenance

    There are lot of good companies and individuals that will keep your site running. They will make sure things are updated, backups are made, and that you can stay online as much as humanly possible. But sometimes you just need to be able to reach out to someone, people who know their stuff.

    People Need More than Just Fixes

    Sure it’s good to have support if your site blows up and there seems to be plenty of people who will be on hand for you. But what about those other questions? Wanting someone to show you how to do something. Or give you advice.

    This is where MOJO Marketplace and their WP Live services fill a void. They can help you choose the right tools, customize your site design and help you to grow and optimize your site. This saves you the time and the danger of  getting lost in the world of Google search looking for answers.

    So again, a big thanks to MOJO Marketplace for sponsoring our podcast for the first six months.

    7 min
  • 25 Monetizer Podcasts Thanks to MOJO Marketplace - BobWP Monetizer Podcast
    Well, this seemed so appropriate considering the holiday we just celebrated yesterday here in the US.

    This day marks the last day of a six-month sponsorship of this podcast from our friends at MOJO Marketplace. When I started this podcast and was looking for a sponsor, there was something that clicked with me when I approached the team there. You probably know by now that their marketplace sells tons of themes and plugins for WordPress and, yes, even those other CMS’s out there. In fact, if you want to hear about how it all started, you can listen to our podcast The Story Behind MOJO Marketplace with Brady Nord.
    But what really brought me to their doorstep was WP Live. I spent a good six years teaching people about WordPress. I did this through online coaching, training and support. I helped scores of people through my local workshops. And I spoke at WordCamps and blogging conferences across the US. It was my passion. I’ll admit it still is, though most of it happens through my blog and podcasts now.
    When I stopped my one-to-one coaching, I needed someone I could refer the people who were still coming to me to. That’s where WP Live came into the picture for a few important reasons:
    People Need to Talk to Somebody
    Reading tutorials and watching videos is okay for some people and in certain instances. But other times you need a question answered now. Or maybe you could use some suggestions for growing your site. With WP Live, you can do this via chat, email or phone.
    People Need More than Maintenance
    There are lot of good companies and individuals that will keep your site running. They will make sure things are updated, backups are made, and that you can stay online as much as humanly possible. But sometimes you just need to be able to reach out to someone, people who know their stuff.
    People Need More than Just Fixes
    Sure it’s good to have support if your site blows up and there seems to be plenty of people who will be on hand for you. But what about those other questions? Wanting someone to show you how to do something. Or give you advice.
    This is where MOJO Marketplace and their WP Live services fill a void. They can help you choose the right tools, customize your site design and help you to grow and optimize your site. This saves you the time and the danger of  getting lost in the world of Google search looking for answers.
    You should check them out. To top it off, they have a sweet deal going on for this Black Friday and Cyber Monday.
    You can get the WordPress Cyber Bundle for just $29 until the 30th of this month. It includes 12 premium WordPress themes with 47 demos, a demo import and setup service and WooCommerce online store integration. Plus, you get one month of WP Live WordPress support and training. That’s a heck of a deal. You can continue getting WP Live or not after that month, your choice.
    So again, a big thanks to MOJO Marketplace for sponsoring our podcast for the first six months. From here on in, this podcast, like our other podcasts, will no longer have sponsors instead relying on our fantastic BobWP Backers.
    Till next time, cheers!
    7 min

About BobWP Monetizer Podcast

From the publisher's feed

This weekly podcast brings you straight-forward actionable tips on how to monetize your WordPress site or blog. We will will talk about online stores, advertising, affiliate marketing, selling your…