Carissa Barnes, Communications Director for the City of West Bend, joins me to discuss the upcoming 2nd annual Bockfest, set to take place on March 1, 2025, at Regner Park in West Bend. This event celebrates the transition from winter to spring with traditional German festivities, focusing on bock beer and unique experiences like fire-poking the beer to enhance its flavor. Carissa shares insights on last year's successful Bockfest, which drew attendees from seven states and generated significant tourism for the area. Listeners will learn about new enhancements for this year's festival, including improved layout and a token system for quicker transactions. With live music, local business participation, and the promise of a fun-filled day, Bockfest is shaping up to be an event not to be missed!

Takeaways:

• The second annual Bockfest will take place at Regner Park on March 1, 2025.
• The event features traditional German festivities, focusing on bock beer and fire poking.
• Bockfest was created to drive tourism and support local businesses in West Bend.
• Attendees will receive five 'bock bucks' to use at participating downtown businesses.
• This year, Bockfest will implement token systems for faster transactions and improved experience.
• Live music will be featured throughout the event, with various local artists performing.

Links referenced in this episode:

• bockfestwb.com