Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out  the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

• 00:00:00 - Introduction to Perpetual Traffic Podcast
• 00:00:24 - Celebrating Audience Success Stories and Wins
• 00:02:00 - Leveraging Podcasting for Brand Growth
• 00:05:23 - Overview of Today’s Case Study
• 00:08:29 - Targeted Solutions for Spa Industry
• 00:13:07 - Data-Driven Marketing for Better Results
• 00:17:35 - Revenue Analysis and Calculating ROAS
• 00:19:06 - Understanding Customer Journey and Spending
• 00:21:10 - Impact of Brand Lift on Conversions
• 00:23:15 - Competitive Strategies for Saturated Markets
• 00:26:47 - Crafting a Complete Funnel Strategy
• 00:28:46 - Preparing Brands for Black Friday
• 00:31:04 - Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off