Boeing CEO Kelly Ortberg is pushing for a cultural shift within Boeing, emphasizing the need to address the company’s insular culture. In a recent company-wide meeting, Ortberg urged employees to break away from existing norms and habits, encouraging them to speak up and provide candid feedback, even if it is critical. This call to action intends to bring to light the deep-seated issues within the organization, allowing for necessary changes to be made.

Ortberg’s initiative comes amid the backdrop of recent challenges faced by Boeing, necessitating a more open and transparent corporate environment. The CEO's strategy revolves around empowering workers to feel comfortable sharing their honest opinions and concerns, which is seen as a critical step towards identifying and remedying internal problems that may otherwise remain unaddressed.

Moreover, Ortberg expects this process to yield 'brutal' but constructive feedback, underscoring the importance of honesty in catalyzing improvement and growth within the company. By encouraging a culture of openness and transparency, Boeing hopes to foster innovation and adaptability, which are crucial for navigating the competitive aerospace industry.

Employees are being motivated to engage in discussions about how the company can evolve and improve, highlighting a move away from an isolated decision-making approach to one that values diverse perspectives and ideas. Through these efforts, Boeing aims to rebuild trust internally and externally, enhancing its reputation and operational effectiveness in the long term.