Bofta Yimam is an Emmy Award-Winning Journalist, International Speaker and the Founder of StoryLede®, a fractional marketing and communications agency that uses storytelling to position companies and their CEOs as industry leaders so they can skyrocket their visibility, impact, and growth. 

Before launching StoryLede, Bofta worked as a local and national TV correspondent for more than a decade, including reporting from the White House for CBS News. She is the first Ethiopian-American newscaster to receive an Emmy award and is a sought-after speaker who’s spoken in London, Africa, as well as across the U.S.

Bofta is the recipient of multiple awards, including the 2023 Women Enterprising Women award. In 2025, Bofta was selected to be on the national forum for WBENC - the largest certifier of women-owned businesses.