In this episode of Let’s Talk, Okens Domains’ Alexander Kucherenko sits down with Bohdan Yakovenko, Chief Business Development Officer at Scaleo, to explore the evolution of affiliate tech and what today’s publishers and operators really need.

Originally built for affiliate publishers in industries like e-commerce, dating and finance, Scaleo made iGaming a strategic focus—where over 80% of operators rely on affiliate traffic. As competition intensifies, Bohdan explains why real-time data, transparency and user-friendly design have become essential to staying ahead.

Scaleo supports publishers and operators alike with a full-service platform that prioritizes both functionality and user experience. Or as Bohdan puts it: “Life is too short to spend it in ugly interfaces.”

He also shares his “secret sauce” for business development:

• Be yourself when talking about your product

• Embrace modern, updated technology

• Focus on the outcomes you deliver to your customers

The episode also highlights Ukraine’s rising influence in global tech and Scaleo’s growth since launching in 2017.