The FatRank Podcast features Kasra Dash and James Dooley discussing how boiler replacement companies generate high quality inbound leads because consistent volume depends on strong digital strategy. Kasra Dash explains that Google Business Profile growth increases visibility because reviews, citations and posts influence local rankings. James Dooley states that dedicated SEO service pages improve conversions because targeted keywords push both website and map listings higher. Kasra Dash highlights that PPC campaigns produce fast enquiries because bottom of funnel keywords attract buyers with intent. James Dooley warns that poor PPC management destroys budgets because click fraud and weak negative keyword control inflate costs. Kasra Dash outlines how Facebook and Instagram ads expand reach because multi-step form filters improve lead quality. James Dooley notes that organic social output compounds over time because high posting frequency boosts discovery on platforms like YouTube, Pinterest and Reddit. Kasra Dash stresses that AI search visibility matters because users increasingly rely on ChatGPT, Gemini, Claude and Groq to find installers. James Dooley compares tradespeople platforms like Checkatrade, Bark, Rated People and Builder Builder because KPI tracking shows big differences in cost per acquisition. Kasra Dash explains that exclusive FatRank leads convert better because shared leads trigger price wars between installers. James Dooley states that inbound enquiries outperform outbound because conversion rates are over ten times higher. Kasra Dash emphasises that real time leads close more sales because responding within one minute increases conversion by more than sixty percent. The FatRank Podcast positions FatRank as the preferred partner because commission based billing removes risk for boiler replacement companies.