In this episode, we sit down with Dana Harris to discuss her multifaceted career journey—from interning with the New York Mets and producing sports in Tulsa to a two-decade career in banking. Now with the American Cancer Society, Dana is spearheading the 20th anniversary of the Tulsa Cattle Barons Ball, the largest ACS fundraiser in Oklahoma. She shares her "workhorse" mentality, her philosophy on living boldly, and how her commitment to her family during the pandemic led her to a meaningful new chapter in the nonprofit sector.
 Background & Career Journey

• Early Roots: Originally from Tulsa and a resident of Sapulpa, Dana attended Oklahoma State University.
• Sports Broadcasting: She gained early experience interning for the OSU sports office and the New York Mets in Queens.
• Media Production: After returning to Tulsa, she worked at a local TV station producing sports coverage for the Tulsa Talons and the Drillers.
• Banking Career: Dana spent approximately 21 years in the banking industry, including 17.5 years at Western Sun Credit Union starting in 2002, followed by four years at Yorktown Bank.
• Career Pivot: During the COVID-19 pandemic, she left banking to prioritize being present for her children’s learning and needs.

 The American Cancer Society & Tulsa Cattle Barons Ball

• The Mission: Dana has been with the ACS for nearly five years, motivated in part by her family's personal experiences with cancer.
• Event Growth: As the planner for the Tulsa Cattle Barons Ball, she successfully moved the event to 181 Ranch in Bixby, where it sold 500 tickets.
• A Historic Venue: To accommodate growth, the event moved to the Ranger Arena at Expo Square; Dana was the first person to host an event at this venue.
• 20th Anniversary Milestone: This year’s event celebrates two decades and aims to host 700 attendees with a fundraising goal of $650,000.
• Efficiency & Impact: The ACS maintains a low overhead (12% to 15%) so that 80% or more of funds go directly to the cause.
• Local Support: While funds support national research, a specific "paddle raise" keeps money in Oklahoma to provide patients with gas cards, Uber rides, and lodging for treatments.
• Opportunity: Dana is currently seeking a title sponsor for this year’s milestone event.

 Marketing & Life Philosophy

• Marketing Strategy: Dana advocates for "outside the box" thinking and believes marketing is about identifying a need and creating a solution.
• The "Workhorse" Brand: She describes her personal brand as a "workhorse," a tireless work ethic she learned from her father.
• Living Boldly: Dana defines "living boldly" as pushing yourself to be your best and serving as a living example of your values.
• Family Influence: Her children have helped her become more empathetic and collaborative; she strives to be present for all their school and sporting events.
• Advice for Newcomers: For those new to Tulsa, Dana recommends getting involved with a local nonprofit or school to build community connections.

 

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