A multinational architecture firm aims to steer the debate over Brisbane's stadium plans in a new direction with an ambitious proposal to transform a Bowen Hills industrial site into a lively stadium hub.

But to deliver the vision, Queensland Rail’s Mayne Yard which currently occupies about 21 percent of Bowen Hills would have to be moved out of the inner-city.

The man behind the proposal, Stuart Dow from architecture firm Wilkinson Eyre told Dean Miller on 4BC Summer Breakfast, "There's a fantastic piece of land in inner city Brisbane that at the moment is being utilised for an industrial purpose and in the long-term aspirations of most cities you'd want to turn that into something spectacular for future generations to enjoy."

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