Let's Take 2 with calmcorporate

Bonnie Wan, Partner at Goodby Silverstein & Partners on Your Eulogy Values, Determining What You Want in Life, Paying Unadulterated Attention and More


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Bonnie Wan is a Partner & Head of Brand Strategy at the leading ad agency Goodby Silverstein & Partners. Her leadership has earned GS&P the Cannes Grand Prix Lion in Creative Strategy among other leading industry awards. Beyond the industry Bonnie created “The Life Brief” to help people live with greater clarity, creativity,and courage by teaching them how to write briefs for their lives.

In this episode, Bonnie talks about her inspiration to create The Life Brief. Why is it important to ask yourself very tough, perhaps uncomfortable questions which will give the answers you are seeking. How she is actually able to bend time (some cool Jedi stuff) and what it takes to be fully present. She is incredibly honest and authentic and provides practically applicable wisdom. I call her a modern day philosopher masquerading as an ad strategist.

I hope this episode is as impactful for you as it was for me. The Life Brief is also going to be released as a book in 2023.

You can connect with Bonnie at - https://thelifebrief.com/ and while you are there make sure to sign up for her brief twice a month newsletter, and on Instagram

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Let's Take 2 with calmcorporateBy raja sampathi