Do you know what you truly want from your life? 

“You can’t have it all but you can have what matters.” Bonnie Wan  

That’s her motto and mantra. In her interview she talks about where she grew up, her journey and her inspiration. 

As the creator of “The Life Brief,” Bonnie Wan has crafted a strategy for helping everyday people live with greater clarity, creativity, and courage. 

“The Life Brief” has grown from an agency talk into a workbook, keynote talks and workshops. Wan has shared her work in a Masterclass on Advertising & Creativity, on Katie Couric’s Katie talk show, and on HuffPost Live. Bonnie Wan is author, speaker and teacher of The Life Brief, a practice for creative and courageous living. 

Bonnie is also Partner and Head of Brand Strategy at the world renown advertising agency, Goodby Silverstein & Partners, creators of “got milk”, the Budweiser lizards and decades of culture driving creative campaigns. In addition to overseeing clients such as BMW, Comcast, Frito-Lay and HP, Bonnie’s work also includes innovative, award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial injustice and college-campus rape. Bonnie has spent the last three decades building brands, making meaning out of messes and obsessing about human behavior. 

In 2010, during a personal crisis of meaning, Bonnie wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Ultimately, The Life Brief has kicked off ten years of adventure, packed with unexpected twists and unimaginable gifts. 

https://www.ideaarchitects.com/our-authors/bonnie-wan/

https://goodbysilverstein.com/leadership/bonnie-wan

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