Why do we care about finding the underlying emotion in our project?

Because it can help guide us toward visualizing the data in a more meaningful way for our audience. It helps you hone in on their point of view and what they really want.

In this bonus episode, I show a quick technique that I learned recently that helps me get to the underlying emotions quickly.

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Original data viz about DVS survey results

Contagious by Jonah Berger

Grafiti.io