With Intent

Bonus: AI and Democracy with Terry Williams-Willcock and Chelsea Pratt


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In this episode from ID's Shapeshift conference, Terry Williams-Willcock, Chief Customer Officer at RUSH Digital, and Chelsea Pratt, Design Lead & Strategist at Thoughtfull, discuss ways that intentionally designed AI can address challenges to democracy.

Key Topics

  • Why "AI won't save democracy, but design might."
  • The democratic crisis of trust: why people aren't disengaging from voting because they don't care, but because they don't know who or what information sources to trust.
  • Designing for the margins to benefit everyone: how focusing on visually impaired voters revealed universal barriers to accessing political information and participating in democracy.
  • Their work on Chime: using various AI tools to transform complex policy content into engaging, multi-perspective audio experiences.
  • Why human values must drive AI design principles and move beyond commercial incentives toward transparency, accessibility, and shared truth as the foundation for democratic participation.
Additional Resources

ID’s Shapeshift Summit: Shaping Our Future with AI

ID Events

Institute of Design at Illinois Tech

Discover programs and resources on design and systems thinking.


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With IntentBy IIT Institute of Design

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