As a relative newcomer to the EIS industry, Andy Davidson of We Are Nova sees it a little differently to many of us. For the last year or so, he's been challenging the industry to create market funds for EIS, akin to index funds for equities and bonds.

We discuss what that would mean for investors - not only the advantages but also some of the challenges of making it happen.

This is the second part of the conversation with Andy, following-on from the preceding episode where he discussed his investment philosophy and the five reasons startups fail.

We are Nova

Suggested books/reading:

Blue Ocean Strategy by W Chan Kim & Renée Mauborgne

The Lean Startup by Eric Ries

Running Lean by Ash Maurya

Scaling Lean by Ash Maurya

Strategyzer blog (Alexander Osterwalder and co-authors)