Are there marketing tactics that don’t align with the purpose of marketing? The short answer is of course. But the long answer is much more interesting.

The group points out some tactics they find out of sync with any reasonable definition of “the purpose of marketing.” Some of the usual bad-guy tactics are discussed, along with some tips for handling those types of responsibilities.

James suggests that you don’t have to quit your job over tactical misalignment, despite what influencers say.