Eaon joined Ogilvy Consulting's Rory Sutherland, Jordan Buck and Researcher Lachezar Ivanov in a panel discussion following the presentation of their paper that explores the evolutionary lens on standardisation v adaptation in global advertising. The session was billed as Conversations That Matter – What Advertising can Learn from Evolutionary Psychology. This is just the audio from the panel discussion part. You can watch the whole thing including the presentation here https://www.ogilvy.com/ideas/conversations-matter-what-advertising-can-learn-evolutionary-psychology