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Contrarians are very important during times of change. They're often one step ahead of the herd.

Are you a marketing contrarian? Here's a quick test.

Listen in as Intended Consequences host Brian Massey reads the Cluetrain Manifesto and make note of how you feel.

Are you feeling excited or just meh? If you're excited, you are probably a contrarian. Do you feel a sense of hopelessness as you read? Then you might be a contrarian trapped inside a role that is too rigid for you. If you felt hopeful, you may be in a place that works for you.

Resources and links discussed:

• Cluetrain Manifesto: http://cluetrain.com
• Creative Commons license: https://creativecommons.org/licenses/by-sa/4.0/
• Follow Brian on Twitter: https://twitter.com/bmassey
• Learn more about Conversion Sciences: https://conversionsciences.com/