When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success.

What do we mean by that? As we always refer back to here at Trinity Web Media, your social media strategy is everything. With that being said, what goals do you intend to achieve? Suppose you’re focusing on generating leads, but all your social media campaign does is collect an abundance of vanity metrics. In that case, you aren’t achieving your goals.